The agreement for the relaunch of tourism and agri-food is part of the activities of Made4Italy, the UniCredit initiative, which provides 5 billion euros for Italian SMEs and dedicated consulting services.
In detail, the agreement between UniCredit and Enit aims to strengthen tourism and quality agri-food, driving sectors for the country's economy, thanks to close collaboration aimed at identifying and enhancing initiatives and projects that can offer growth opportunities for companies in the two areas. The bank also undertakes to support agri-food/tourism companies, thanks to additional specific financial support instruments.
That between tourism and agri-food is a combination and an opportunity for the enhancement of the Italian destination since travel choices are determined by changes in habits, increasingly linked to the territory, culture, and local traditions.
A trend that also emerged from the data of the Nomisma-UniCredit Tourism Observatory, which analyzed the behavior of Italian tourists pre and post-summer 2020. Among the favorite places of Italian travelers for summer holidays, it was indeed essential to be able to take long walks in the open air (44%), or cycling (18%) and sports surrounded by greenery (20%). The food and wine aspect is also important: 15% during their holidays took a food and wine tour, and 10% visited farms or educational holdings, while 50% of those who made at least one trip between June and August 2020 opted for locations surrounded by nature, preferably small villages (51%).
Further information on: www.enit.it