Exactly 140 years ago, in 1884, Sotirio Bulgari opened its very first store on Via Sistina, at the top of the Spanish Steps. For the brand that symbolizes Italian genius and luxury, with its majestic beauty and rich archaeological, artistic and cultural heritage, Rome has always been an exceptional stage and an inexhaustible source of inspiration, in a creative dialogue that thrives on quotations and suggestions. To celebrate this long-standing bond and pay tribute to the city that has decreed its international success, over the past ten years Bvlgari has contributed to the restoration of six monuments that needed to be restored to their former glory or be rediscovered in a new light, including the Spanish Steps, the mosaics of the Baths of Caracalla, the Sacred Area of Largo Argentina (reopened to the public in 2023 and now one of the most visited archaeological sites in the capital), the new lighting project of the Ara Pacis, and most recently the work on the statues of the Vittoriano.
To crown this beautiful story of love and patronage, a press conference at the Ara Pacis Museum announced the birth of the Bvlgari Foundation in the presence of the Mayor of Rome Roberto Gualtieri, the Capitoline Superintendent of Cultural Heritage Claudio Parisi Presicce and Jean Christophe Babin, CEO of Bvlgari. The Foundation is a unique project aimed at organizing, communicating and promoting all activities related to art and philanthropy, education and training. Among the first projects announced is the museum installation, by archistar Rem Koolhaas, of the Mausoleum of Augustus with a 700-thousand-euro grant, to return one of its places of the heart to the city. The museum is expected to house all the finds that have occurred within the archaeological area and is scheduled for completion in 2026.
In addition to preserving historical monuments, the Foundation intends to enhance new talent by promoting and guiding contemporary art initiatives and collaborations with cultural institutions, fostering innovative artistic experiences, offering visibility to emerging young people, and encouraging creative contamination and exchange. Lastly, the Foundation will not neglect traditional arts and crafts: among the projects in the pipeline is the expansion of the High Jewelry workshop, which will be moved to the new Bvlgari center in the EUR district.
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