Rome continues to shine on the global stage, solidifying its place as one of the most beloved destinations for travellers from around the world. According to Euromonitor International's 2025 ranking, Italy's capital claims a prestigious fourth position among the most popular destinations. This result reflects a steady growth in tourism within the city, a trend that has been consolidating for at least the past couple of years, demonstrating Rome’s irresistible appeal to enthusiasts of history, culture, and timeless beauty.
Rome thus maintains an esteemed position, reflecting its immense attraction for those seeking a unique experience. The capital is not just a city, but a journey through millennia of history, captivating millions of tourists every year who are eager to walk through the ruins of the ancient empire, admire the grand Renaissance squares, and discover hidden corners that tell stories of centuries of art and culture.
The figures also speak for themselves: 38 million tourists visited Rome between July and August 2025, marking an 18% increase compared to the same period the previous year. The city remains a major driver of the tourism economy, generating €13 billion in revenue in 2024, thanks to the arrival of 44 million visitors from every corner of the globe. This vitality is also reflected in new investments in the hospitality sector, with the opening of luxury hotels to meet the growing demand for comfort and exclusivity.
However, Rome is not just about the past and culture—it is undergoing a true transformation, partly thanks to the strategic expansion of Fiumicino Airport. With an investment of €9 billion, this project aims to handle up to 100 million passengers by 2035. These changes, along with the continuous growth of accommodation facilities, are making the city even more accessible and ready to meet the needs of an increasingly demanding international tourism market.
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