Roma International Estetica - 16th edition

Fiera Roma is hosting the 16th edition of Roma International Estetica, the event dedicated to the world of professional aesthetics and wellness with the exhibition of products, the participation of companies of excellence, business appointments, training, CME courses, shows, competitions and contests, thematic meetings and seminars, workshops, talks, conventions and networking.

Roma International Estetica is also the ideal opportunity to update, deepen and compare, attribute and increase the value of your business to evolve as professionals.

Three days dedicated to discover new market trends, scientific innovations, winning marketing strategies and innovative technologies thanks to masterclasses with leading experts.

And then, treatments, innovative products and machinery of excellence, free hairstyling and make-up lessons and live demos, use of the dermograph and microblading, as well as in-depth examinations on dermo-pigmentation, armocromy demonstrations, and focus on eyelash extension.

On 5 February, the last day of the event, the organising team of the Roma Beauty Awards, will be hosting a special programme dedicated to the fashion industry with show-stopping moments to discover the emerging trends and new looks for the year 2024, artistic shows by the hairstylists of FIAM, the Italian Federation of Mixed Hairstylists, and haute couture fashion shows with the models of Miss World Italy.

You will also be able to learn all the secrets for a perfect look at the stand of "La Nave della Bellezza" (The Ship of Beauty), which presents the second edition of the TV format that makes beauty professionals compete on Mediaset Infinity.

Roma International Estetica will also host the second edition of the International Nail Cup, the exciting European competition for nail professionals.

In the area dedicated to holistic disciplines, authoritative experts will hold practical and theoretical lessons on plantar and facial reflexology also applied to cancer patients, aromatherapy, flower therapy, Bach flowers, energy systems, microdoses, reiki, bio-transgenerational decoding, vibrational treatment and yoga for teacher trainers.

For all information, the full programme and updates, see the official website.