In the heart of the Roman summer, Ostia Lido is preparing to become the centre of Italian sports coverage, thanks to the “Roma Smart Tourism” project – promoted by Roma Capitale and funded by the Ministry of Tourism – which aims to combine culture, sport, digital innovation and promotion of the local area. The star of the show will be Sky, which from 30 June to 4 July will bring one of its most iconic programs, “Calciomercato - L’Originale”, to the Ostia pier, hosted by Alessandro Bonan, with the participation of Gianluca Di Marzio and Valerio Spinella (Fayna), and a stellar cast of commentators and former Italian football stars.
But while the live broadcast on Sky Sport24 and Sky Sport Calcio promises to attract football transfer market enthusiasts from all over Italy, the real novelty of the initiative lies in the areas of streaming, innovation and inclusivity. Every evening, before the broadcast of “Calciomercato - L’Originale”, from 9.30 p.m. to 10 p.m., a new program tailored to the local area will be aired: “Ostia Mare di Roma, culla di Campioni. Dove lo sport incontra natura, cultura e tradizioni” (Ostia Mare di Roma, cradle of champions. Where sport meets nature, culture and traditions), broadcast live on the Roma Capitale digital platform.
This exclusive format, hosted by Valentina Mariani, will not only be an introduction to the main program, but will also be a real opportunity for participatory storytelling, in which young athletes, local sports clubs and local organizations will take center stage, alongside the champions of yesterday and today. Thanks to the direct involvement of Sky and the technical set-up of the “Calciomercato - L’Originale” stage, this space will offer high-quality content, accessible remotely throughout Italy, capable of portraying sport as a tool for cohesion, education and identity.
The streaming will be enriched with exclusive content: local interviews, emotional postcards from Ostia, contributions from “Calciomercato - L’Originale”, which Sky is making available to actively contribute to the promotion of the area and promising young athletes. A choral and participatory narrative, where dialogue between generations, between sports journalism professionals and budding athletes, will build a bridge between national television and the authentic stories of the Roman province.
An initiative that looks to the future, promotes football as a common and inclusive language and, above all, demonstrates how sport can become a driver of tourism and cultural development.
The program “Ostia Mare di Roma, culla di Campioni. Dove lo sport incontra natura, cultura e tradizioni” is part of the “Roma Smart Tourism” project - Action Line 3, promoted by Roma Capitale and funded by the Ministry of Tourism, as part of the fund for municipalities with a cultural, historical, artistic and landscape vocation, in whose territories there are sites recognized by UNESCO as World Heritage Sites.
Find out more about Ostia and the Roman coast
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