Color Hotel

Colour as the absolute protagonist: this is the concept behind the Color Hotel, the surprising permanent interactive area dedicated to play and fun hosted in the spaces of The Wow Side Shopping Centre. 

Under the motto 'Experience is the key', the 4,000 square metre path takes the public on a journey of fantasy, discovery and emotions in a universe characterised by fun and playful shapes and bright colours.

A key gives you access to 11 different settings - each characterised by a colour shade - inspired by a dreamlike hotel, where you can skate to the rhythm of music under the lights of a sparkling Roller Disco, play in an XXL-sized yellow Game Room, bounce or relax in the soft Pillow Room, live in pink in the Furry Room, draw in an all-white art gallery, dive into a ball spa and much more. 

The initiative, signed by Lux Eventi, was realised with set designs by Alessia Petrangeli with the collaboration of artists such as Motorefisico, Mr.THOMS and Studio Cliche.