Roma Bar Show 2024

The Roma Bar Show is the Italian event exclusively dedicated to the world of beverages and mixology, the art of preparing cocktails by mixing spirits together with complementary drinks to create unique experiences. Also unique is the location confirmed for the fourth edition of the event: the spectacular Palazzo dei Congressi in Rome, one of the architectural masterpieces of the EUR district.

Roma Bar Show is a unique format that promotes the enhancement and dissemination of the culture of drinking through an approach based on the interaction between business, education and entertainment. In the 10,000 square meter of exhibition space, talks, conferences, masterclasses and workshops will feature the best Italian and international bartenders, experts and top players in the sector who have made the history of bartending and who will share with the public their experiences and knowledge on the subject, the secrets and innovations of the beverage world.

As in previous editions, two halls are dedicated to guided technical tastings, with producers, distributors and brand ambassadors ready to reveal the history, the complex production processes and the different territories explored by each brand. Among the thematic areas, the Mexico Village narrates, with agave, tequila, sotol, the traditions linked to this land, thanks to a Mexican-style cocktail bar and international guest bartenders. Space will also be given to coffee with the Coffee Village, one of the most popular drinks among Italians, in its most traditional version or as the stimulating protagonist of innovative cocktails, Piazza Italia and Food Experience. Off-show events will take place in a number of cocktail bars, historic cafés, luxury hotel bars and trendy venues that will involve the entire city with their dedicated menu proposals in collaboration with the participating brands.