One month after the introduction of the new access system, the figures for the Trevi Fountain speak for themselves: 229,896 entries recorded between 2 February and 2 March. A true revolution in managing tourist flows, with over 217,000 visitors paying the full ticket, while the remaining entries were reserved free of charge for Rome residents ‒ 3,499 accesses ‒ plus a further 8,800 free entries allocated to specific categories.
The revenue is substantial: €435,194, funds that will be reinvested in the maintenance of cultural heritage and to support free access to Rome’s Civic Museums for residents.
However, perhaps the most significant figure concerns the quality of the experience. After years of overcrowding and inconvenience, the Fountain has once again become a liveable and authentic space. Romans ‒ who in the past often gave up visiting ‒ have returned to enjoy one of the most iconic monuments in the world, with no queues, no chaos, and at zero cost.
The comparison with the city’s museums is telling: in February, entries to the Fountain even surpassed those of the Civic Museums, which recorded 217,550 visits in January.
The adopted model ‒ moderate pricing for tourists and free access for residents ‒ appears to be a successful one. On the one hand, it ensures resources for the preservation of the monument; on the other, it significantly improves the visitor experience, allowing access to the basin of the world’s most famous fountain, built between 1732 and 1762 to a design by architect Nicola Salvi.
For information, updates, and ticket purchases, visit the official website: fontanaditrevi.roma.it
Trevi Fountain – Photo: Turismo Roma
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