Export the excellence and uniqueness of Made in Rome products abroad and support the city’s commercial enterprises by exploiting the potential of the network: created in collaboration with ICE, the Ministries of Economic Development, Foreign Affairs and International Cooperation and the Chamber of Commerce, the “Roma-commerce” campaign aims to create new business opportunities for companies that are not yet organized to manage sales and distribution processes online, giving more visibility to their offer on the web.
Companies that participate to the initiative can develop a virtual showcase on the most popular e-commerce platforms and receive targeted training to understand the needs of digital consumers and, through personalized advertising, intercept new customers and new markets in the B2C and B2B segments. For companies with operational headquarters in Rome, the program also offers the opportunity to get in touch with millions of professional buyers in order to further expand the commercial sales area. To promote the initiative, billboards, radio broadcasting, promotion on institutional social channels and banners on online newspapers are planned.
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