To boost the recovery of the tourism economy, inevitably penalized by the extraordinary measures put in place to respond to the health emergency, restoring the confidence of travelers and stimulating demand through new, safer and simpler narratives: safety, innovation and quality in the cultural offer are the keywords in the new strategies developed to enhance the image of the city and confirm Rome as one of the most popular travel destinations at national and international level.
In addition to a Destination Management Organization and a “Covid-free label” for Roman accommodation and production facilities, one of the new features is the introduction of interactive signage with QR Code technology, a sort of personal assistant to help us discover the cultural and artistic heritage of the city.
100 monuments and points of interest will be included: contents are available in 7 different languages in a simple and immediate way, by using a smartphone or a tablet. Through a GPS map you can also create personalized routes: an opportunity to better know what you are visiting in total safety.
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