The Second Tourist Centre: a project intended to revolutionize the appeal and promotion campaign of the Rome area.
Thanks to plans envisaged, and to a large extent already launched, the Capital will be able to diversify and boost its appeal. Rome has always been a favourite tourist destination in the public’s imagination worldwide.

This is supported by the figure that it is visited by 12 million tourists  every year and by its leading position in both cultural and religious tourism
Through its Second Centre the Capital is aiming to decongest the historic core of the city and to carve out a major role also in those corners of the market which, although full of promise, have todate been overlooked or rarely appreciated, such as, for example, trade fairs, tourism conferences, sports and recreational activities, archaeological sites, natural reserves, ports and airports.
In these areas, a number of varying structures, including theme parks and congress halls, have been either built or redesigned bearing in mind the needs and demands of every kind of traveller, from leisure-seekers to businessmen.
The Second Tourist Centre is therefore expected to propel the Eternal City into a new dimension harmoniously blending it with its traditional sightseeing and religious features.
It is a new-look Capital, offering a much broader range of entertainment and cultural attractions.

 

CONFERENCES & FAIRS NETWORK
Business tourism is a constantly growing sector as well as being strategic from an economic viewpoint. For this reason, the Capital has updated its congress profile with ultra-modern conference halls so that they may constitute ideal venues to hold events of international standing. On top of pre-existing locations, the city will boast the New Congress Centre and the Fair of Rome with a new added building; the various kinds of spaces will be integrated in a system via a coordinated management plan. Rome hence is making its mark on the international market with the largest Congress network in Europe and is set, in the immediate future, to meet a share of the world conference demand with an overall offer of more than 35 thousand places.

 

ENTERTAINMENT NETWORK
Rome is staking a great deal on the more evident novelties of its offer: an ideal destination for families with children thanks to its capacity to perfectly bring together education, play and entertainment in a single highly appealing package.
The Ludi di Roma (Rome Games), Cinecittà World, Rome’s Mediterraneun-Acquarium and Zoomarine are four attractions with distinct characteristics, yet complementary when it comes to their ability in capturing the attention of tourists and Romans alike.        The entertainment section is also set to be boosted by revitalizing the offer of sports, in particular the building of a first public golf course and in general to the development of the golfing sector.

 

ARCHAEOLOGICAL/NATURE NETWORK
Incentivising Rome’s naturalistic assets, while keeping the right balance between development and conservation, means promoting the archaeological site of Ostia Antica, optimizing the dune landscape and the creation of a Park Reserve of the estuary in the former port area. The planned major novelty envisages developing an integrated system of equine tourism and horse trekking mainly involving the Ostia Antica zone by organising one or two-day horse treks as well as special sports events.

 

AIRPORT-PORT NETWORK
The green light has been given to work enabling Rome, Fiumicino and the remaining hinterland to soon have access to a major local port. Thanks to the enlargement of Ostia’s touristic port and, especially, the building of Fiumicino’s, which is already underway, two thousand new moorings will soon be available (three hundred of which for pleasure craft) on top of the four thousand already in place, making Rome the largest recreational port in Europe.
Furthermore, Fiumicino’s new commercial port, where cruise liners will also be able to dock, is set to interconnect with the port of Civitavecchia and “Leonardo da Vinci” international airport, which is itself also undergoing expansion.

 

CITY OF THE YOUNG/OSTIA
The characteristics of the district of Ostia will in the future not solely be limited to the quality of its seaside, as a wide range of innovations are currently on the drawing board.
Ostia is in fact destined to become an open-air leisure centre with room for musical and sports events, aquatic shows, indeed for cultural happenings of every kind.
The revamping of Ostia will of course be carried out while fully respecting the seaside resort’s traditions and locations, which are  important cultural reference points for every Roman  today. Castelfusano’s pine forest, for example, is to remain a sports and relaxation centre nestling in its natural environment.

 

 

 

Video http://www.youtube.com/watch?v=K7emvO5gUGc

 

 

 

Logo Secondo Polo Turistico di Roma

 

 

 

Brochure Secondo Polo

 

 

Indagine sul gradimento del II Polo Turistico

 

 

Protocollo d’intesa